Developed as part of a collaborative product innovation project, Free to Wander reimagines activewear through convertible, upcycled design. We created a collection of multifunctional garments made from reclaimed materials to encourage longer product lifecycles and reduce textile waste.
Free to wander
A start to finish product development project that follows the creation of a private label collection from concept to final execution. Beginning with runway trend analysis and market research, the project develops a cohesive seasonal story before translating that vision into a collection aligned with Anthropologie's Celandine brand identity.
celandine
A comprehensive brand and business analysis of Glossier, examining its positioning, financial performance, and competitive landscape. Evaluating consumer behavior, target demographics, and marketing strategy to better understand how the brand connects with its audience.
Glossier
FASHION DESIGN
My personal brand + additional garments designed and created by me
